Crème started as a cupcake shop in Des Moines in 2010 providing over 36 cupcake varieties. Since then, they have expanded their menu to include custom cakes, cookies and other treats, available both in the store and for catered events. One of the biggest features has been the evening dessert lounge, offering specialty desserts and cocktails after 5pm.
This year, Crème will be franchising and plans to open store locations in the Midwest and beyond over the next five years.
From a dozen cupcakes for a single order to 2,100 desserts for the Vice President of China, more and more people around are turning to Crème to find a way to satisfy their sweet tooth…and find their own joy.
After working for 10 years in corporate U.S.A., Christina decided she was tired of seeing people with no happiness in their day. Her mission became to find what makes people happy. The answer, she discovered, was cupcakes and dessert.
A baker since she could hold a measuring spoon, Christina combined her culinary skills with her management and marketing experience to create Crème Cupcake + Dessert, which expanded from a home-operated bakery to a commercial kitchen in less than a year.
In May of 2015, Christina partnered to take the dessert lounge concept nationally through franchise agreements.
A graduate of DMACC and Iowa State University, Christina not only owns and operates Crème Cupcake + Dessert, and also serves as the Regional Director for the Iowa Small Business Development Center. She also devotes her time and talents to many local boards, including the Women’s Reciprocity Group National Association Of Women Business Owners, the Greater Des Moines Leadership Institute, and the Des Moines Downtown Chamber, where she serves as 2011 President. Christina has won several awards for her business including DSM Top List Best Bakery, Cityview’s Best Dessert, Sweet Equality Best Dessert, Runner up for the Iowa Mixology Competition and runner up on The Food Network’s Cupcake Wars. Christina has also been featured in Pastry & Baking North America in the Regional Showcase and in Pastry & Baking North America as the Baker in Focus. Christina is also a Business Record’s 40 Under Forty, 2013 Woman of the Year by the Metro Women’s Network and Deb Dalziel Woman Entrepreneur Achievement Award Winner by the Iowa Small Business Development Center for the State of Iowa.
Christina Moffatt Wins Deb Dalziel Woman Entrepreneur Award
Forty Under 40 – Des Moines
Momentum: Resources for Mom Entrepreneurs
Cityview: The Good, The Bad & The Ugly
KCCI News Chanel 8: Working Woman of the Month, January 2012